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Effectively Internet Marketing Guide with Paul Druffin

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Do the Right Thing for Your Business … and Your Audience
4 Reasons Why People Stop Reading Before the End of a Page
Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills
If Content Is a Performance, Is It Ever Authentic?
Want Better Results? Ask Better Questions. Here’s How
Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers
Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’
How to Craft Question Headlines that Don’t Flop
Turn Off Bad Pop Music and Turn On Good Marketing Strategy
Is There Still a Difference Between Marketing and Selling?

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MarketingExperiments

Conversion Marketing and Landing Page Optimization: Don’t overlook the center of your marketing investment
Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of project management
Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center
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Mental Cost: Your customers pay more than just money
Heuristic Cheat Sheet: 10 methods for improving your marketing

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